Wicked pt. 2

Multichannel Spec Campaign

Make it stand out.

Theater companies around the world have been bringing the story of Oz to life and immersing people in Wicked for 22 years. To honor this iconic, beloved story, I wanted to immerse the audience in Oz themselves. And what better place than the city known as the Emerald City itself, Seattle, WA.

This campaign aims to transform Seattle, into the end of the yellow brick road through Stunt events, pop up activations, and cross-platform media.

stunts/events

PIKE PLACE STUNT

Inspired by the song, One Short Day, I want to take both locals, and tourists alike by surprise by thrusting them into the Emerald City. A flash mob of sorts, actors in Ozian garb will go around Pikes Place, warning people of the wicked witch, handing out flyers (on the back of which will have the movie premiere date and information). Ending their visit to one of the nations most popular markets, with a performance of One Short Day.

Complete with limited edition Ozzian Gossip Magazines.

MOPOP event + Space Needle Take Over

With a perfect view of the Space Needle, makes the Museum of Pop Culture the perfect venue for a special screening event. Lighting up the Space Needle in pink and green, along with the MOPOP building will make this event a unique experience. Themed food and drinks, vendors selling curated goods, and inside the theater, a screening of part one.

ooh

The OOH would pair with a website where people can report what they have seen about the Wicked Witch, or can simply have an audience with the great Wonderful Wizard of Oz.

Using an AI chat bot to simulate the Wizard, they can text to him and ask him what you wish for, or report the Witch, and he will respond.

social

Both utilizing cross-platform media, paid social, and creating memorable, share worthy events fills out the social strategy.