Art Director
The child-like humor and joy that the word Wiener evokes are something that only Oscar Mayer can own! The word makes you laugh, joke, and squirm. But none of that matters when you take your first bite. Can’t make fun of something you’re proud of…
Just say wiener!
I left this project being reminded the importance of running with the teams ideas, and having fun all the while. With such an absurd, and in your face copy and strategy, I thought that the art direction should support that, hence the more peeled back, reserved art direction. Giving the copy and strategy space to breathe.
Magic Makers:
Copywriter: Riley Dion
Art Direction: Me!
Strategist: Kennedy Weber