Talking Cedar Distillery attempted to launch their new product, Kayak Gin with limited success. The ask: revitalize their presence, and simultaneously position the brand as a premium liquor in the spirits space. My team and I created a pilot campaign for Seattle, Washington to do just that.

This campaign challenged our team as we felt there was a disconnect between the brand’s desired positioning and an authentic PNW vibe. We pushed for a new product and packaging, introducing a canned cocktail to their brand to reach our audience in their natural environment.

To better reach our audience, we pursued physical activations at events in the Seattle metro area, at the Carnival of Cocktails, and at Seattle Cocktail Week.

Copy Writer- Amanda Arnold

Art Directors- Me! + Aidan Gratton

Strategist- Drew Stehman

Account Manager- Grace Neal

Magic Makers