Art Director + Media Planner
As a part of a media buying class, my team and I created a campaign plan centered around the brand message, “You can get anything on Instakart”. The ask: Drive consideration and trail among college students for Instakart+.
This project taught me a lot about the importance of taking channels into consideration when approaching design work, and how art director fits as a peice of the campagin puzzle.
Magic Makers:
Paige Pelletier, Eric Zhang