While relaunching the After Hours Club at the UO, my copywriter partner (Riley Dion) and I had the unique opportunity to build something from the ground up while honoring the vision of those before us.

When Riley and I joined the SOJC, outside of the two main application-based experiences, there were few other opportunities for ad students to find community and get the reps in. That’s why we got involved in restarting a club that was dormant for over 2 years.

Under my art direction, and Riley’s copy, the club has had a successful resurrection in 2024.

While thinking of the clubs reintroduction to the school, we knew we wanted to position the collective as an underground “secret society”. Our colors, OOH designs, and presentations reflect that positioning.

Magic Makers

Art Direction: Me! | Copywriter: Riley Dion